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    <loc>https://thegoodskincompany.com/clinic-news-updates</loc>
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    <lastmod>2026-04-21</lastmod>
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    <loc>https://thegoodskincompany.com/clinic-news-updates/your-skin-amp-the-spring-sun</loc>
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    <lastmod>2026-04-21</lastmod>
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      <image:title>Clinic Updates - Your skin &amp;amp; the spring sun! - First things first: what is SPF?</image:title>
      <image:caption>SPF stands for Sun Protection Factor. It's a measure of how well a product protects your skin from a specific type of UV radiation but here's the key thing most people don't realise: SPF only measures protection against one type of UV ray, not both. To understand why that matters, we need to talk about the two main types of UV rays that reach your skin every day. UVA vs UVB - what's the difference? UVA the ageing ray UVA rays have a longer wavelength, which means they penetrate deep into the skin reaching the dermis, where collagen and elastin live. These are the rays most responsible for premature ageing, pigmentation, and long-term skin damage. Crucially, UVA rays are present all year round, even on cloudy days, and they pass straight through glass. UVB the burning ray UVB rays have a shorter wavelength and affect the surface layers of the skin. They're the primary cause of sunburn and play a major role in the development of skin cancer. UVB intensity varies with the seasons and time of day. Spring and summer see a significant increase, which is exactly why this time of year matters so much for your skin. The SPF number on your sunscreen only tells you about UVB protection. To know you're protected against UVA too, look for products labelled "broad spectrum" or that carry a UVA circle logo. At The Good Skin Company, we only recommend broad spectrum options, because half the story isn't good enough. So what do the SPF numbers actually mean? A lot of people assume SPF 50 is "double the protection" of SPF 25. It's not quite that simple. Here's a straightforward breakdown:</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6898b64e20714d0d99899db1/1776778676722-7ODTZSB8311JHHJKKA09/unsplash-image-_X5wI4x60ZM.jpg</image:loc>
      <image:title>Clinic Updates - Your skin &amp;amp; the spring sun! - Why we recommend Heliocare</image:title>
      <image:caption>At The Good Skin Company, we've tried a lot of sunscreens. For our clients, particularly those who are new to SPF or dealing with sensitive, reactive, or post-treatment skin. Our go-to recommendation is Heliocare. Heliocare is a dermatologist-developed, clinically tested range that goes beyond standard sun protection. Here's why we love it: Broad spectrum protection against both UVA and UVB rays. Contains Fernblock® - a natural antioxidant derived from a fern extract that helps neutralise free radical damage. Lightweight, non-greasy formulas that work well under makeup. Options for all skin types - including oily, sensitive, and darker skin tones. Suitable for daily use, not just beach days. You can pick up yours from out clinic or send us an email and we arrange posting it out to you.</image:caption>
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    <loc>https://thegoodskincompany.com/clinic-news-updates/why-hydration-is-the-foundation-of-healthy-skin</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6898b64e20714d0d99899db1/1772036300161-BLV151RBPC2V47ZT22NK/unsplash-image-kD9qprR6HBI.jpg</image:loc>
      <image:title>Clinic Updates - Why Hydration Is the Foundation of Healthy Skin And How Profhilo Takes It to the Next Level - How Profhilo Takes It to the Next Level</image:title>
      <image:caption>We talk a lot about hydration in skincare. Drink more water. Use a good moisturiser. Layer your serums. And yes, all of that matters. But there's a level of deep, structural hydration that no topical product can truly reach and that's where Profhilo comes in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6898b64e20714d0d99899db1/1772036576250-3KE2YVO1Y92E56QYJDJN/unsplash-image-rrfdqjJWwmU.jpg</image:loc>
      <image:title>Clinic Updates - Why Hydration Is the Foundation of Healthy Skin And How Profhilo Takes It to the Next Level - What Does "Hydrated Skin" Really Mean?</image:title>
      <image:caption>Hydrated skin isn't just skin that feels soft to the touch. It's skin that holds moisture at a cellular level, maintains its elasticity, and has the strength to repair and renew itself. When skin is truly hydrated, it looks plump, calm, and lit from within. When it's not, it can feel tight, look dull, and fine lines become far more noticeable. The challenge is that as we age, our skin's ability to retain moisture naturally declines. Hyaluronic acid (the molecule responsible for keeping skin plump and bouncy), decreases over time. No matter how consistent your skincare routine is, this is something that happens beneath the surface, beyond what creams and serums can address alone.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6898b64e20714d0d99899db1/f73b5da5-32e6-4a00-84bd-09af73209201/face.jpg</image:loc>
      <image:title>Clinic Updates - Why Hydration Is the Foundation of Healthy Skin And How Profhilo Takes It to the Next Level - Where Profhilo Comes In</image:title>
      <image:caption>Profhilo is an injectable skin treatment that works differently from fillers or anti-wrinkle injections. Rather than adding volume or relaxing muscles, it delivers a high concentration of hyaluronic acid deep into the skin, essentially flooding the tissue with the very thing it's been losing. Once absorbed, Profhilo stimulates the production of collagen and elastin, the proteins that give skin its firmness and resilience. The result isn't a dramatic change in appearance, it's your skin, but better. Smoother, more hydrated, and noticeably more radiant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6898b64e20714d0d99899db1/6781ea29-c041-4f9f-9645-a85afde9f118/iStock-2202151111.jpg</image:loc>
      <image:title>Clinic Updates - Why Hydration Is the Foundation of Healthy Skin And How Profhilo Takes It to the Next Level - Who Is It For?</image:title>
      <image:caption>Profhilo suits a wide range of people. If you're in your late 20s or 30s and noticing your skin looking a little tired or lacklustre, it can restore that healthy glow. If you're in your 40s or beyond and feeling like skincare alone isn't cutting it anymore, Profhilo can be a genuine game-changer. It's also a wonderful complement to a consistent skincare routine, not a replacement for it. Think of your daily routine as maintaining what you have, and Profhilo as investing in the foundation beneath it.</image:caption>
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    <image:image>
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      <image:title>Clinic Updates - Why Hydration Is the Foundation of Healthy Skin And How Profhilo Takes It to the Next Level - What to Expect</image:title>
      <image:caption>Treatment involves a small number of injections at specific points on the face (and sometimes the neck or hands). Most people find it comfortable and are back to their day immediately after. Results build gradually over a couple of weeks, with many people opting for two sessions spaced a month apart, followed by a maintenance session every six months or so.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6898b64e20714d0d99899db1/a5cad636-3fa7-440e-8692-3f1b01c52af9/IMG_1380.jpg</image:loc>
      <image:title>Clinic Updates - Why Hydration Is the Foundation of Healthy Skin And How Profhilo Takes It to the Next Level - Ready to Find Out More?</image:title>
      <image:caption>If you've been curious about Profhilo, or wondering whether it might be the missing piece in your skincare routine, we'd love to chat. Book a consultation and we'll help you figure out whether it's the right fit for your skin and your goals. Because truly hydrated skin isn't just about what you put on it, it's about what's happening within it.</image:caption>
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  <url>
    <loc>https://thegoodskincompany.com/clinic-news-updates/why-consistent-skincare-matters-more-than-expensive-products</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
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      <image:title>Clinic Updates - Why Consistent Skincare Matters More Than Expensive Products! - Why Winter Is the Perfect Time to Reset!</image:title>
      <image:caption>When it comes to skincare, it’s easy to believe that the latest serum or most expensive cream will deliver instant results. healthy skin isn’t built overnight, it’s built through consistency.</image:caption>
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    <lastmod>2026-01-19</lastmod>
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    <lastmod>2025-09-25</lastmod>
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